Central Park Fine Wine & Spirits Brand Strategy & Design
Central Park Fine Wine & Spirits was a complete re-naming and re-branding of a small local liquor store in the upscale Central Park area of Denver. To position the store as a friendly, neighborhood expert a clean, simple logo with warm inviting colors was created.
Exterior signage, window clings and in-store signage was developed.
After receiving the store's tasting permit, wine tastings were held every Friday and special promotions were developed to build the brand. Holiday 6-packs with a selection of wines curated to compliment a holiday meal in the store's custom tote bag quickly became very popular. Regular store emails and social media posts built awareness of the unique offerings.