Central Park Fine Wine & Spirits Brand Strategy & Design
Central Park Fine Wine & Spirits was a complete re-naming and re-branding of a small local liquor store in the upscale Central Park area of Denver. To position the store as a friendly, neighborhood expert, I developed a clean, simple logo with warm inviting colors.
Exterior signage, window clings and in-store signage was developed to build the warm, inviting brand.
After receiving the store's tasting permit, wine tastings were held every Friday and special promotions were developed to build the brand. Holiday 6-packs with a selection of wines curated to compliment a holiday meal in the store's custom tote bag quickly became very popular. Regular store emails and social media posts built awareness of the unique offerings.