Aspyra Brand Strategy & Design

Aspyra was created from the merger of two healthcare technologies companies. The initial roll-out of the new identity was given a low priority within the company and left clients confused. In collaboration with Aspyra’s communications manager, I crafted a consistent message and visuals to position the new company and designed a new website, one sheets, brochures, powerpoint presentations and advertisements to communicate the enhanced capabilities of the merged company.